Guides

Guides for roofing, loft and building firms

Plain-English guides on getting found by the people researching your next job, on Google and in AI tools like ChatGPT. No jargon, no hype, and no promises nobody can keep.

How trade firms get recommended by ChatGPT

How ChatGPT and other AI tools choose which local firms to name, how to check what they say about you, and eight things you can do about it.

Google Business Profile for roofers and builders

Setting up your Google map listing as a service-area business, getting the details right, photos and reviews, and the mistakes that get profiles suspended.

How much does SEO cost for a roofing or building firm?

What UK trade firms typically pay, why prices vary so much, the questions to ask before you sign, and how to work out whether it pays for itself.

Lead sites or your own website: where should trade firms spend?

A fair comparison of pay-per-lead sites, membership directories and your own website, and how to decide which is right for your firm.