For loft conversion companies
SEO for loft conversion companies
Someone planning a dormer in Solihull searches "how much does a loft conversion cost" months before they search "dormer loft conversion Solihull". By the time they're ready to call, they already have a shortlist, built from Google, review sites and, more and more, ChatGPT. The loft firms that answered their questions along the way are on it.
How people research a loft conversion
The searches change as the homeowner gets closer to choosing a builder:
- Early on: "how much does a loft conversion cost", "do I need planning permission for a loft conversion", "dormer or hip to gable".
- Narrowing down: "dormer loft conversion Solihull", "hip to gable loft conversion Sutton Coldfield", "loft conversion companies Wolverhampton".
- Checking you out: your name plus "reviews", photos of finished lofts, and whether you've done one on a house like theirs.
A firm that answers each of those stages, with its own projects and prices, keeps showing up. A firm with one "loft conversions" page and a gallery shows up once, if at all.
The gaps we see most often
- One page for every type of loft. Dormer, hip to gable, mansard and Velux conversions are different jobs, searched for separately. Most sites lump them together.
- Areas covered, but no pages for them. A list of towns in the footer, with nothing written about working in any of them.
- A gallery with no story. Photos with no town, house type or what was done. Those details are exactly what a buyer, and Google, are looking for.
- No guide to cost. Price is the first thing people search for. If your site doesn't give a realistic range, another site's answer gets read instead.
- Reviews scattered or hidden. Good reviews on one platform that never appear on the website or the Google profile.
- Nothing that AI tools can read. No structured data telling Google and ChatGPT that you're a loft conversion specialist working in specific towns.
What we build for loft conversion firms
A page for each loft type, in each town you want
Each month we build new pages, 3 to 16 depending on your plan, such as "dormer loft conversions in Solihull" or "hip to gable conversions in Walsall". Each one is built around a real project of yours nearby: the house, what was done, your photos and the price range you'd quote. Pages that just swap the town name don't work and can harm a site, so we don't build them.
Pages that answer the early questions
Cost, planning and timescales, answered honestly in your own words and from your own jobs. These are the pages people find months before they're ready to call, and remember you from.
Set up for AI search
Structured information and consistent listings, so ChatGPT, Perplexity and Google's AI answers can name you. Our guide explains how: how trade firms get recommended by ChatGPT.
A plain-English report every month
What we built, what moved, and what's next.
Questions loft firms ask us
Why do loft conversion companies need separate pages for each loft type?
Homeowners search for the type they want: dormer, hip to gable, mansard or Velux. A page about a dormer loft conversion in one town answers that search far better than a general services page.
Should a loft conversion company put prices on its website?
Cost is one of the first things people search for. A realistic price range for each loft type, based on what you actually quote, answers that question and attracts buyers who can afford the job.
Do you build the pages or do we?
We write and build them. You send a short monthly update with photos of recent jobs, and we turn it into pages about real projects.
Plans start at £495 a month, with a 90-day first term, then month to month. See the full pricing.
See where your loft firm stands
A free 15-minute check: we look at your Google results for loft conversions in your area and what ChatGPT says when asked who to use, live on screen. The written Audit is free for the first 5 firms, and you keep it either way.
Book your free check →Also for: roofers · builders and extension firms