For builders and extension firms

SEO for builders and extension companies

A finished double storey extension in Four Oaks is exactly what a homeowner in Four Oaks wants to see before they ring a builder. On most building firms' websites, that job is an unlabelled photo in a gallery, so neither the homeowner nor Google can find it. Turning work you've already done into pages people can find is most of what SEO means for a builder.

What homeowners search for

• The job: single storey extension, double storey extension, kitchen extension, wraparound extension, garage conversion, house renovation, new build.
• The place: "builders in Sutton Coldfield", "house extension Solihull", "extension builders Bromsgrove".
• The questions: "how much does a single storey extension cost", "do I need planning permission for an extension", "how long does an extension take".

The firms that answer those searches with their own work, in the towns they actually cover, are the ones that keep coming up.

The gaps we see most often

• "Builders" with no detail. One page listing every service, so the site isn't a strong match for any single job.
• Great projects hidden in a gallery. A finished double storey extension in Four Oaks is exactly what someone in Four Oaks wants to see. As an unlabelled photo, nobody can find it.
• Towns listed, but no pages for them. Coverage areas named in a sentence or a footer, with nothing written about working there.
• No answers to the money and planning questions. The pages people read months before they choose a builder are written by someone else.
• Phone number hard to find. On a phone, the number should be one tap away. On many sites it's plain text at the bottom of the page.
• Different details in different places. Business names, numbers and addresses that don't match across Google, directories and the website.

What we build for building firms

Project-led pages for each job and town

Each month we build new pages, 3 to 16 depending on your plan: "double storey extensions in Sutton Coldfield", "garage conversions in Walsall". Each one is built around a real job of yours, with your photos, what was done and the price range you'd quote. Pages that just swap the town name don't work and can harm a site, so we don't build them.

Answers to the early questions

Honest pages on cost, planning and timescales, written from your experience, so homeowners find you while they're still deciding what to build.

Set up for AI search and Google Maps

Structured information on your site, your Google Business Profile kept accurate, and your listings made consistent, so Google and AI tools can name you with confidence. More in our guide: how trade firms get recommended by ChatGPT.

A plain-English report every month

What we built, what moved, and what's next.

Questions builders ask us

We get most of our work from word of mouth. Do we need SEO?

Referrals are the best work there is, but most people who are recommended a builder still look them up before they call. They see your website, your reviews and whoever else comes up alongside you.

Can you help with commercial work as well as homeowners?

We focus on firms whose buyers search online, which is mostly homeowners planning extensions, renovations and new builds. If most of your work comes through tenders, a different approach will suit you better, and we'll say so on the free check.

What do you need from us each month?

A short update, a voice note is fine, plus photos of recent jobs. Those real projects are what make the pages work.

Plans start at £495 a month, with a 90-day first term, then month to month. See the full pricing.

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