Guide · By Alif, True & Level · Updated 15 October 2026

How to turn a finished job into a page that gets found

Every job you finish is proof that you work in that town and do that kind of work. Most firms post a photo on Facebook and move on. Turned into a page on your own website, the same job keeps working for years: it gives Google and ChatGPT a reason to show you to the next homeowner on that street, and it gives that homeowner a reason to trust you.

Here's how to do it in about an hour per job, without writing anything you'd be embarrassed by.

What you need from the job

• Photos: before, during and after. Phone photos are fine. Take them in daylight, from the same spot each time if you can.
• The basics: the town or area (not the street or house number), the type of job, roughly how long it took.
• The problem: why the customer called you. A leaking flat roof, a family that needed another bedroom, an old extension that let the cold in.
• What you did: the materials and the main steps, in plain words.
• The customer's permission to show their home, and to use their first name or a quote if they're happy to. Never their full address.

How to write the page

1. A headline that says the job and the place

"Dormer loft conversion in Shirley" works. "Another happy customer!" doesn't. Use the same words a homeowner would type into Google.

2. Start with the problem

Two or three sentences on why the customer needed the work. People searching for the same job will recognise their own situation.

3. Show what you did, with the photos

Walk through the job in a few short steps, each with a photo. Mention the details that show you know your trade: the insulation you used, how you dealt with the old roof, how long the house was without a kitchen.

4. Say what it cost, roughly

You don't need the exact invoice. "Jobs like this usually cost between £X and £Y" helps people decide to call, and very few firms say it.

5. End with how to get the same

A line on the area you cover and how to get a quote, with your phone number.

What to avoid

• Copying the same page for every town. Pages that only swap the town name are treated as low quality by Google and can hold back the whole site.
• Stock photos. They undo the whole point. Real jobs, real photos.
• Inventing anything, including reviews or quotes. Fake reviews have been illegal in the UK since April 2025.
• The customer's full address. The town or area is enough.

Where to put it

Give each job its own page, and link it from your page about that service and, if you have one, your page about that town. Then add the same photos to your Google Business Profile, with a short post about the job. That way the website, the map listing and AI tools all see the same evidence.

For how AI tools use pages like these, see our guide on how trade firms get recommended by ChatGPT.

More guides for trade firms →